Please note: This item is from our archives and was published in 2021. It is provided for historical reference. The content may be out of date and links may no longer function. Excel’s Analysis ...

Let me be upfront: this post will contain statistics. Not the fun, pithy kind like “60 percent of statistics are made up on the spot,” but actual cold, hard statistical practices. Joking aside, I’m ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Understanding your customers when there’s only a handful isn’t ...

Divya Malhotra, director of analytics and innovation at Connecticut-based Stamford Health, spoke with Becker’s Hospital Review about deploying data to clinicians and seizing the power of descriptive ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

From counting steps with a smartwatch to visiting this website, nearly everything we do generates data. But just collecting statistics, measurements and other numbers and storing the information is ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

African American adolescents are disproportionately represented in urban public housing developments. These neighborhoods are generally characterized by high rates of poverty, crime, violence, and ...