Not only did she spot ‘exact dupes’ to pyjamas from Matilda Djerf's brand Djerf Avenue, but she even went as far to hail the new range as the ‘best Spring collection yet’. Posting on ...

In our review of the multi-purpose formulas ... To celebrate the launch of Djerf Avenue Beauty, we caught up with Matilda Djerf on all things beauty – from her holy grail make-up and skincare ...

Reviews are all over social media ... "Girls run to Asda before these go viral. Djerf Avenue print and soooo soft!" If you wanted something similar from the high-end retailer, it would cost ...