Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing; you ...

Since his big debut 10 years ago, parents have gone above and beyond to think up cute and clever antics for the Elf on the Shelf to get into. This year, one dad managed to make everyone's favorite elf ...

Make Christmas magical with easy Elf on the Shelf ideas! Discover simple, creative setups to delight your toddler and keep ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

"I wanted to bring joy to the holiday season." No matter your feelings about Elf on the Shelf, we can all agree on one thing: 6-month-old Dylan Eubert is as cute an elf as they come, dressed up as the ...

Stella Lackey, 2, was diagnosed with spinal muscular atrophy as an infant. When Stella Lackey, 2, looks at Bean the Elf, her Elf on the Shelf doll, she sees an elf that looks just like her. Bean the ...