A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

CHICAGO, Jan. 26, 2026 / PRZen / Buildout, Inc., the foremost leader in CRE tech and automation, today announced the ...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

In response to the fragmentation of marketing tech stacks, Breaker introduces TruSend(TM), a unified email distribution platform that enhances targeting and engagement. Addressing the inefficiencies ...

Whether it’s from their favorite store, a service they use or perhaps a local nonprofit they follow, people are likely being sent multiple email marketing messages every day. And as one of the most ...

Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as the channel with the highest ROI (an average of $36 per dollar spent). The future ...

Revenue from email marketing is expected to exceed $10 billion by the end of 2024, a Statista report shows. Email connects you with your prospects like no other channel, but it’s also highly ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Opinions expressed by Entrepreneur contributors are their own. If you plan to invest more in email marketing this year, you’re on the right track. Email remains one of the most effective channels for ...