Email marketing is crucial for most ecommerce companies. Critical email performance metrics include percentages for opens, clicks, and unsubscribes. But the ultimate metric is conversions: How many ...

Cybersecurity firm Proofpoint Inc. today announced the general availability of Adaptive Email Data Loss Prevention, a service that automatically detects and prevents accidental and intentional data ...

What with the Data Protection Act, anti-spam software and firewalls, email communication has a lot to contend with. But even hedged round as it is, email is still a powerful medium and takes an ...

Not all email addresses are worth adding to your list. Some can actually hurt your email marketing ROI. Here’s how to prevent that – and build a stronger relationship with your prospects. A good place ...