I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

Writing an effective questionnaire is not a task for novices. At the very least, it requires an understanding of four basic issues: Considering the differences between a questionnaire that respondents ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Pew Research Center conducts surveys all around the world on a variety of topics ...

As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...

Efforts to address these data challenges are underway, as governments and national statistical offices, working with international partners, are increasingly expanding their national surveys to ...