When comparing puffery vs. false advertising, you'll find that the difference is between legal promotion and illegal marketing claims. Puffery is a legal way of promoting a product or service through ...

What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation. As marketers, we’re tasked to create awareness, demand, and ...

This is the best newspaper column ever written. The best column ever? Does that sound a bit bold? This statement is an example of what is called “puffery.” Puffery claims are made in advertising and ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook In our introduction to how we analyze comics sales at ComicBook.com, we mentioned that publishers ...

April 14, 2025 - Organizations need to make statements about their cybersecurity and information systems, articulated by different people to different audiences. There are tensions because some parts ...