Your favorite childhood snack is growing up. Starting Wednesday, October 23, Goldfish, the iconic Cheddar cracker that smiles back at you, will be officially renamed “Chilean Sea Bass.” The Chilean ...

Goldfish is rebranding to Chilean Sea Bass crackers to “remind” Gen Z and millennial customers that the nostalgic snack is intended for all generations Sabrina Weiss is the Editorial Assistant of ...

The snack that smiles back has a new name. The beloved Goldfish cracker's new name will temporarily be Chilean Sea Bass Crackers, the brand announced Wednesday. The name change comes as the brand aims ...

If you went fishing for some “Chilean Sea Bass Crackers” you might be stuck at the dock for a while. Goldfish announced that it would be temporarily changing its name to appeal to adult consumers.