An effective market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your ...
LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their market segmentation strategy for a sporting goods store ...
The good news: according to Circle Research, 91% of B2B marketers segment their market. The not-so-good news: 81% rely on firmographics. Not so good because firmographics are the business equivalent ...
A common problem for young companies is the inability to understand the specific needs of prospective clients and partners. This leads to unfocused go-to-market strategies. Ultimately, many companies ...
Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...
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