Just because a TV show has a large audience, a magazine has a huge circulation or a billboard is in a prominent location doesn't mean it's a good advertising vehicle for your business. Quality trumps ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. If you’re looking for proof that advertising can be a force for good in the ...

Getting people in the door of a high-end restaurant requires an ability to convince them that it will be an experience worth the time and money. Advertising must maintain the brand image of luxury, ...

Head of Department, Communication and Language Art, University of Ibadan Prof Ayobami Ojebode is canvassing a paradigm shift in advertising that underscores attitudinal change, while also promoting ...

Back in the early 1990s, the marketing director of a small software company called me in for a consultation to help them with their advertising. She told me that I had been recommended to her by one ...

Opinions expressed by Entrepreneur contributors are their own. Over the past year, we’ve realized the world is not as it used to be anymore. We’ve learned that it is nearly impossible to prepare a ...