Davidson's electric offshoot LiveWire unveiled two new concept motorcycles at the company’s Homecoming festival in Milwaukee.

MILWAUKEE--(BUSINESS WIRE)--LiveWire Group, Inc. (“LiveWire”), a leader in the electric motorcycle industry, today announced a major step forward in rider education: Bartels’ Harley-Davidson® Riding ...

Have you ever wondered where the LiveWire electric motorcycle would be today if Harley-Davidson had held on to it and not spun it off into a separate company? Would we, for instance, have had a lot ...

The LiveWire S4 Honcho hasn’t officially launched yet, but it may already be one of the most important electric ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Harley-Davidson CEO Jochen Zeitz ...

Harley-Davidson's profit for 2025 fell by 26% to $339 million compared to the previous year. Despite a global shipment decrease, North American sales saw a 5% increase in the fourth quarter. The ...

Harley-Davidson has become a keystone brand for American motorcycle culture. Here are the iconic models that helped it earn that position.

MILWAUKEE – Harley-Davidson Inc., long associated with the 1960s counterculture movement, now needs to spark a new one. The motorcycle maker’s new chief executive, Matt Levatich, is spending much of ...

Bartels’ Riding Academy becomes the first new rider program in the nation to offer certified training on LiveWire electric motorcycles, ushering in a new era of rider education. This first-of-its-kind ...