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Dupe culture is riding high in beauty, and so is the industry’s divide over its implications. While some beauty players see dupes as a means to democratize innovation, others see the category, simply ...

The dupe days of beauty are well upon us. Though dupes — which are essentially lower-priced alternatives to prestige products — have long been a relevant theme in beauty, the category has gained new ...

Beauty dupes have come out of the shadows. For Gen Z, discovering a lower-cost imitation of a cult product has become something to be proud of, not hidden; as a result, we’ve entered a new dupe era, ...

Forbes contributors publish independent expert analyses and insights. Emma Sandler is a journalist covering beauty, fashion and wellness. Featuring actress Kristen Bell, Estée Lauder’s campaign kicked ...