The Harry Potter audiobooks helped Katy Milkman make a foundational discovery about exercise behavior.A Harvard graduate student at the time, she was struggling to work out. Once a varsity tennis ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Starting and sticking with a healthy lifestyle is tough. It's a complex proposition with multiple dimensions. There are the challenges associated with behavior change and the difficulty of altering ...

According to the Josh Bersin Company, only 25% of companies report that their leadership development programs significantly improve business performance. Another way to say that: three-fourths of CEOs ...

Molly Adams said she's "lucky" to teach third grade at Salem Avenue Elementary School. Salem Avenue is of Washington County's nine Title I elementary schools and one of the most impoverished in ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Este articulo también está disponible en español. In 1968, Stanford Research Institute scientists Elmer Robinson and R.C. Robbins produced a landmark study for the trade association American Petroleum ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

The largest-ever study of dog behavior, tracking more than 47,000 pets, reveals how breed, size, sex, and age shape canine traits. It provides insights that could help identify early signs of illness ...

In 1936, the psychologist Kurt Lewin proposed a deceptively simple idea: Behavior is a function of the person and their environment. He even gave it an equation: B = f(P, E). Your actions are shaped ...