The theory of intranet personalization is wonderful. The practice is generally woeful: hugely expensive implementations that totally fail; massive maintenance overheads and very little employee uptake ...

This isn’t a criticism. As intranets grow more comprehensive, much of the detailed content won’t apply to any specific individual. Amazon is the same: I have no interest in the majority of its stock.

Employees are no longer willing to settle for generic, one-size-fits-all experiences that ignore their individual needs, preferences and roles. And they shouldn’t have to. Yet too many companies stick ...