The brand's campaign said luxury beauty should be accessible, expressive and rooted in artistry. Milani Cosmetics is highlighting the modern definition of beauty with a new initiative. The “Best in ...

Disruptor brand Milani Cosmetics is beating the odds and continues to grow despite a stagnant mass market beauty landscape, thanks to an optimized mix of core merchandise, innovation, and strong ...

The campaign will celebrate how setting one’s makeup with the brand’s Make It Last Setting Spray can help boost confidence and mentally prepare users for whatever is ahead. The new flavor ...

Milani Cosmetics grew sales 6% in 2025 and the brand has already started 2026 with a new marketing push. The mass cosmetics brand prides itself on developing luxury-quality products for all skin tones ...

Milani Cosmetics’ fan favorite “Make It Last Setting Spray” can stand up to any competition. According to Nielsen U.S. x AOC sales figures (over 52 weeks ending April 2024), Milani’s original “Make It ...

Four years ago, Milani Cosmetics announced an important change in leadership, appointing industry veteran Mary van Praag as chief executive officer. In addition to her expertise spanning over three ...

Milani Cosmetics has been around for more than 20 years. And although plenty of beauty trends have come and gone in that time, the brand has maintained relevance and even acquired new customers by ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The hook here is the brush and the formula working together.