The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO SMART Play launch event at Mandalay Bay Convention Center on January 05, 2026 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for The LEGO Group)

Put a Star Wars tag near the brick and suddenly your X-Wing's engines purr. These include classics like Luke's X-Wing, a TIE Fighter, and the Throne Room Duel — all with interactive engine sounds, lightsaber hums, ambient effects, and even theme music moments as you move pieces around.

Almost every second of a Formula 1 weekend is captured, recorded and dissected by experts and fans both in and out of the paddock. Race broadcasts, highlights reels and clips on social media all let you relive the action again and again, but none are quite ...