Behind the scenes of Lacoste's revival of its new visual identity with the "Life is a Beautiful Sport" campaign.

Lacoste has unveiled a new global brand campaign, marking the return of its slogan, ‘Life is a Beautiful Sport,’ with a fresh ...

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Holders of Lacoste’s 11,212 UNDW3* genesis pass nonfungible tokens have been checking their wallets. 12 months after its first foray into Web3, the French brand has evolved its Web3 loyalty program ...

Lacoste has refreshed its visual identity, reintroducing more pronounced serif letterforms in its logo and paying homage to ...

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Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. In 1933 tennis player and equipment entrepreneur Rene Lacoste ...

Lacoste is rooted in tennis, but throughout its 85-year history, the brand has steadily relied on collaborations to court fans away from the court. In roughly the last decade, though, it has ...

Lacoste announced another virtual store powered by Emperia featuring its summer collection on Wednesday, according to details sent to Retail Dive. The store is accessible on the brand’s website.

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Lacoste is taking its Web3 efforts a step further with the launch of a new NFT that rewards holders for brand ...

This article originally appeared on Vogue Business. To receive the Vogue Business newsletter, sign up here. Louise Trotter is stepping down as creative director of Lacoste to pursue other ...

Lacoste’s green crocodile is one of the most recognizable logos in fashion, but the iconic reptile is temporarily stepping (waddling?) aside to make way for some other deserving creatures. The French ...