In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to ...

Nike Basketball unveiled a very dramatic hype video on Monday for the upcoming LeBron XXIII sneakers, with the Los Angeles Lakers star donning a crown and quite the scowl.

Lakers superstar LeBron James faces significant backlash over a new Nike ad proclaiming his crown is untouchable.

The current Los Angeles Lakers superstar has been giving sneak peeks of his Nike LeBron 23s recently as well like this black ...