Subtle merch, like fan fiction, is "transformational fandom" and only recognizable as merch by other fans with a similar level of knowledge and engagement in the fandom.

Lily Ebert, a Hungarian-born Auschwitz survivor who devoted herself to keeping the memory of the Holocaust alive, including on TikTok, where she drew millions of viewers with her testimonials ...

Holocaust survivor Lily Ebert has shared her stories from the Auschwitz death camp for decades. Now, with the help of her great-grandson, she is amassing followers on TikTok as users flock to ...

After surviving the Holocaust, Lily Ebert made a promise to herself to spend the rest of her life telling her story. These days, she's finding her audience on TikTok.