Levi Strauss & Co. is doubling down on luxury denim, planning to roll out its new “Blue Tab” jeans — which cost $300 to $400 — in more stores next year as it targets higher-end shoppers while keeping ...

For the past few decades, Levi’s has been dealing with a problem the king of American jeans created for itself. The San Francisco denim slinger made jeans so well throughout the twentieth century that ...

Levi’s premiumization has been a years-long journey, fueled by exclusive limited-edition drops, high-profile designer collaborations, and moments on the couture runway. Now, a new collection takes it ...