As 'Love Nwantiti' soared on Tik Tok, its popularity on the App translated into streaming numbers, especially on YouTube where its numbers leaped daily.

The single released in 2020 has one of the singles off CKay's debut EP 'CKay The First' began gaining traction a year later on Tik Tok before ascending to an unprecedented level of international fame.

Nigerian singer-songwriter CKay’s “Love, Nwantiti” became a viral hit on TikTok. Here’s how it went mainstream.