If loyalty programs feel less generous lately, you're not imagining it-and the trend isn't slowing down heading into 2026.

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Sure, reward points and perks are a nice cost of entry. But based ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Let’s see a show of hands. How many people in the past year ...

If it seems like nearly every restaurant concept is adding a loyalty program these days, that’s because nearly every restaurant concept is adding a loyalty program these days. The past two years have ...

Slider chain Krystal partnered with PAR Punchh to launch its new loyalty program, Club Krystal, which offers personalized, ...

Royal Caribbean Group is about to make travel loyalty more rewarding for cruise vacationers as it moves to simplify and unite the loyalty experience across its cruise brands. While each of its cruise ...

Uptrip transforms Lufthansa Group travel into a fun, card-based rewards game with perks, bonus miles, and benefits using referral code signup.