Add Yahoo as a preferred source to see more of our stories on Google. Matcha — a type of green tea with a bright green hue — continues to have a moment in Hollywood. Used traditionally in Japanese tea ...

America’s matcha boom is moving beyond lattes as consumer education opens new opportunities for premium Japanese tea.

While matcha’s proliferation continues, with the vibrant green tea appearing in almost every iteration imaginable, there’s a ...

With its grassy notes, gentle bitterness, and vibrant hue, matcha brings unmistakable flavor that goes far beyond the mug.

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

The ubiquitous green drink is now a staple on most cafe menus – but amid supply issues and rising costs, could matcha be ...

Share on Pinterest Can matcha tea help improve brain health as we age? A new study investigates. Image credit: Martí Sans/Stocksy. Japanese researchers recently evaluated the potential cognitive ...

Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers and ...

Hojicha has an earthy umami flavor that some compare to chocolate or coffee.

Serena Williams and Selena Gomez also indulge in homemade matcha drinks — here, shop some of Hollywood's favorite mixes. By Nicole Charky-Chami, Danielle Directo-Meston If you purchase an ...