For online advertisers, managing campaigns these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilots and bots. And little wonder, too ...

IAB State of Data 2026 Report Reveals Buy-Side Believes AI-Driven Improvements in Advanced Measurement Could Help Unlock $32B in 1-2 Years NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB ...

Project Eidos arrives as new research from the industry group shows no buy-side buyers believe all paid channels are represented in current marketing mix models. Current marketing and media ...

IAB Australia has launched a new ‘Future of Measurement’ initiative that will focus on strengthening how advertising opportunities and outcomes are assessed. IAB Australia has commenced work on a ...

The Interactive Advertising Bureau (IAB) this morning unveiled a new media audience-measurement initiative focusing on the role artificial intelligence (AI) can play in advancing the state of the art.

Many companies—even those with in-house tech teams—sometimes outsource tech development when project loads are heavy or a particular skill that’s needed isn't present among the staff. Outsourcing does ...

FUJAIRAH, 22nd August, 2026 (WAM) -- The Fujairah Environment Authority (FEA) has launched its pioneering “Measuring Environmental Awareness and Behaviour in the Emirate of Fujairah” project, aimed at ...