Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

I have made a few key changes to my devices to establish a "pull" relationship with technology so that I can take action on things on my terms. This is in contrast to the default "push" relationship ...

Push notification technology, first introduced by Apple in June 2009 alongside its iOS 3.0 iPhone operating system, have steadily become more important to company marketing strategies. Push ...

Aurora Mobile Limited, a prominent customer engagement and marketing technology provider in China, has announced that its push notification solution, JPush, now supports the push messaging channels of ...

People are getting tired of constant push messages from mobile device apps. Frustration? How about this article from TechCrunch: App Developers: Stop Abusing Push! Yes, apps want to keep “engaged” ...

Among the tips for a successful strategy, Rovertown suggests sending a push notification once per week. Following an initial analysis in January 2024, Rovertown provided a select group of retailers ...

Yet another headache is in store for iPhone app developers, courtesy of Apple. Over the past few weeks, reports have spread of the iOS 17.4 beta 2 removing progressive web apps (PWAs) and the ability ...

Apps running on iPhones have been found to gather personal data through push notifications, and this revelation comes from the findings of security researcher Tommy Misk. Notably, popular services ...

Numerous iOS apps are using background processes triggered by push notifications to collect user data about devices, potentially allowing the creation of fingerprinting profiles used for tracking.

The release of iOS 16.4 also brings with it the release of Safari 16.4’s first beta test, which introduces multiple features to Apple’s default browser. One of the most interesting is the introduction ...