Seiko and its higher-end sub-brands, Grand Seiko and Credor, have had a busy 2025. Here are the brands' most notable releases so far.

The SPB513 is one of three just-announced additions to Seiko's Speedtimer line, joined by the black-dial SPB515 and the Datsun-liveried SPB517 limited edition. All share a 39.5mm case, are 12mm in ...

In a highly anticipated collaboration, two iconic brands are joining forces. Pepsi and Seiko have teamed up for a special ...

The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary-drinks giant. Two limited-edition watches—7,000 pieces of each—blend collector lore with fizzy ...

The Seiko 5 Sports Collection will release two new watch models in collaboration with Pepsi, limited to 7,000 pieces each.

The Official Pepsi GMT (and Diver) The new collab is part of Seiko’s 5 Sports line, which means the two Pepsi watches are decidedly affordable. The Rolex Pepsi is many things, but no one could ...

Perhaps my greatest source of shame is the fact that I'm a watch guy. What can I say? I like having a pretty, shiny thing on ...

Seiko offers a fine assortment of affordable dress watches, from the new 36mm Presage to an array of Cocktail Times. On the other hand, one particular dress watch from the brand has always stood out ...

Seiko embarked on its journey back in 1913, launching Japan’s very first wristwatch—Laurel. This pioneering model didn’t just ...

They say the middle child is the forgotten child, and that is certainly true of King Seiko. Sitting between the base model Seiko range and the championed, luxury Grand Seiko offering, the brand went ...

Seiko has launched one of the standout watches of 2025, the new Prospex Speedtimer SPB513. The sleek time-and-date model isn't just a looker—it brings something surprising to the table. While ...