Walmart last week announced plans to acquire Vibe.co, a connected TV ad platform designed with small- and mid-sized businesses and mid-market brands in mind. The deal, reportedly for $1.2 billion in ...
CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. In this environment, you’d expect to see sustained overperformance from ...