Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

'Just do it', Nike has always told us. Now in a bold twist on the iconic tagline it's inviting us to question why. Its new adverts flip the traditional affirmation into a question: 'Why do it'? and ...

Nike will lay off about 1,400 employees, mostly in technology and operations, as part of its "Win Now" turnaround plan to ...

Walking-focused footwear brand Ecco has launched a Boston-wide activation “celebrating every way people take on the 26.2,” to ...

Nike has been accused of “shaming” Parkrun walkers with a controversial ad campaign that has popped up at running spots in ...

WTA World No.1 Aryna Sabalenka has carved out her space in a sport synonymous with fashion. Now, the four-time Grand Slam champion is going even further in a futuristic Nike marketing campaign that ...