AI has reimagined the whole advertising ecosystem, a big part of that being creative. As AI develops, more options present ...

The confidence with which digital marketers reported performance was detached from what businesses could actually verify; ...

That quote – from Jon Bradshaw, founder of the consultancy Brand Traction – is the most profoundly pithy idea we’ve heard in a long time. What exactly does it mean? Well, imagine you’re a tourist in ...

In today's digital landscape, businesses must understand the importance of search engine optimisation (SEO) to increase their online visibility and reach their target audience effectively. Choosing a ...

The Department of Mathematics and Applied Mathematics at Sefako Makgatho Health Sciences University (SMU) recently held a powerful two-day mini-conference, titled “Optimisation in Practical Scenarios, ...

Optimising costs on an ongoing basis is not just about eliminating unnecessary short-term spending. It can also improve agility, resilience and growth, and give the business a competitive edge. A fast ...