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In a national study in 2018, 72 percent of consumers said a product’s packaging influences whether they buy. Packaging is the first interaction between a potential buyer and the product, even before ...

Let’s get something straight—packaging isn’t just about protection anymore. It’s about perception. Positioning. And ultimately, performance. If you’re running a product-based business in 2025 and ...

Over the past decade, the retail industry has undergone a drastic makeover. To remain relevant and adapt to the complexities of the modern industry, retailers must shift their strategies to be better ...