Here’s a look at this year’s Super Bowl commercials. Many big names were missing from the list, and the pandemic certainly shaped the conversation and tone for many of the spots.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Whether they're palling around with puppies or competing in their own game, the Budweiser Clydesdales are always a highlight of Super Bowl commercials.