Learn how to optimize for featured snippets with structured content, query matching, and semantic formatting to boost visibility, authority, and zero-click reach. Featured snippets give your page the ...

Earlier this month, we reported Google's John Mueller saying that schema helps with featured snippets. That using schema or structured markup can help Google understand your content and ultimately ...

Rich snippets can provide a 26% lift in clicks on the second search listing, says a Blue Nile Research study. The folks at Blue Nile Research have released a study on the impact of rich snippets in ...

Since Google introduced featured snippets in 2014, they’ve become one of the holy grails of SEO. Featured snippets are succinct answers to user queries displayed at the top of Google’s search results, ...

You’ve set up your Search campaigns, you’ve got your headlines and your descriptions, and your final URL. So your ad is done, right? Not necessarily! Assets (formerly known as Extensions) are an ...

Featured snippets are here to stay, so it’s time for you to adapt. 65% of organic Google searches now include at least one rich snippet. Ranking for them isn’t as difficult as you think. There is a ...

A little over a month ago, Google introduced a new report into Webmaster Tools: Structured Data. This new report allows website owners to access the types and amount of structured data that Google ...

Bing Ads is rolling out a couple new features. Structured Snippets is now rolling out in the U.S., and the Bing Ads app now has bulk editing. Here’s what’s new. Bing Ads advertisers have a new ...

Jason DeMers takes us through the differences betwen rich snippets and structured snippets to help marketers understand their use. He tells us that some marketers use the terms interchangeably, which ...