Prime Video lets you access personalized recommendations by adding a separate user profile in the app. This guide shows you how to set up and manage your Prime Video profiles.

But what you might not know is that tucked inside your Prime Video menu is a portal to something more than just streaming ...

Launch the Prime Video app. This is different from the Amazon app. Log into your Amazon account. Choose the profile you'd like to purchase or rent (and eventually watch) from.

Here's everything you need to know to add subscriptions onto Prime Video for streaming services like Max, Apple TV+, and Paramount+.

Users have been clamoring for an updated Prime Video app, and Amazon has delivered with a rewrite and redesign from the ground up.