This is the best newspaper column ever written. The best column ever? Does that sound a bit bold? This statement is an example of what is called “puffery.” Puffery claims are made in advertising and ...

So you're just weeks away from opening a to-go pizza joint – small enough to keep costs in check until you can afford to offer sit-down dining but large enough for customers to mingle and sip a soft ...

"Puffery is the last refuge of scoundrels," said Edward Glynn, Jr., a partner at the Washington, D.C. law firm Venable, LLC. That sentiment, perhaps itself a bit of puffery, set the tone at Monday's ...