Rolex has raised retail prices again for 2026, extending a long-running strategy that has steadily pushed the brand further ...

While the best Rolex models haven't been a breeze to pick up at retail for a while now, they've at least been relatively well priced. Compared to the secondary market prices, Rolex at retail is quite ...

Falling resale values show that even the makers of the world’s most popular luxury goods are feeling a slowdown.

If you’ve spent the past few years on “the list” for a Daytona or Submariner, you’d understand just how hard it is to purchase a stainless steel Rolex at an affordable price. Over the past decade or ...

As collectors, the problem with market-wide predictions and recommendations—and even simple observations—is that individual brands, models and even specific references can be moving in directions at ...

We’re at the start of a new year, and you know what that means: It’s time for Rolex’s big annual price increase. The Crown typically raises prices on its watches at the start of each year to keep pace ...

We’ve used data to drive our analysis, and data has served us well so far. However, when it comes to the vintage Rolex Submariner reference 1680, the data is scrambled. We can tell you with confidence ...

Rolex watches, which aren’t known for their affordability, are getting even more expensive this year with the soaring price of gold to blame. Prices on some of the Swiss company’s gold watches jumped ...