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For the Rucker sisters, hair care is more than just a business; it’s a cherished family tradition. Ellen Rucker Sellers and Ione Rucker Jamison, the founders of Rucker Roots, have turned their ...

For the Rucker sisters, hair care is a family affair. Inspired by their mother’s passion for natural hair treatments, the sisters drew from their Southern heritage to launch a product line of their ...

Launching a successful haircare brand is not for the weak. Turning an idea in your head into a product that is in demand on retail store shelves takes hard work, careful planning and plenty of ...