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Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Sure, the Super Bowl is the stage for the ...

Innocent Drinks, a beverage brand owned by Coca-Cola that sells juice and smoothies, captured over 25,000 consumer profiles from a recent digital out-of-home (OOH) campaign that leveraged QR codes, ...

QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

InTune is using Didmo’s custom QR codes that direct music students to Magmito content-rich applications to enhance the teaching-and-learning experience. Now, learning about jazz in the magazine, for ...

QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

Two-dimensional (2D) barcodes, more prominently recognized as QR codes, are back in fashion—with much demand for just about 'contactless' everything these days. Coinbase didn't waste time in seizing ...

Could a QR code put your privacy at risk? You see them everywhere, from restaurant tables to payment counters to street ads. QR codes have become part of our daily routines, especially in India where ...