In a highly anticipated collaboration, two iconic brands are joining forces. Pepsi and Seiko have teamed up for a special ...

The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary-drinks giant. Two limited-edition watches—7,000 pieces of each—blend collector lore with fizzy ...

The Seiko 5 Sports x Pepsi watches are available to pre-order from today from Seiko’s website, priced between £330 and £470 (approx. $425 and $605). Liked this?

The Seiko 37mm 5 Series Automatic Steel Sports Watch is on sale for just $155 at Walmart, a 29% discount on its full price tag of $220. Minimalist and good looking, this steel watch is an excellent ...

The Seiko 5 Sports Collection will release two new watch models in collaboration with Pepsi, limited to 7,000 pieces each.

Seiko and its higher-end sub-brands, Grand Seiko and Credor, have had a busy 2025. Here are the brands' most notable releases so far.

At first glance, it resembles the 5 Sports automotive collection more than a Speedtimer, but the movement alone puts it well above Seiko’s entry-level collection. It is powered by the same caliber ...

Seiko has launched one of the standout watches ... crown and approximately 200m of water resistance. Those specs land the watches in the sweet spot of being rugged enough for sport yet smart enough ...