Seiko and its higher-end sub-brands, Grand Seiko and Credor, have had a busy 2025. Here are the brands' most notable releases so far.

In a highly anticipated collaboration, two iconic brands are joining forces. Pepsi and Seiko have teamed up for a special ...

The SPB513 is one of three just-announced additions to Seiko's Speedtimer line, joined by the black-dial SPB515 and the Datsun-liveried SPB517 limited edition. All share a 39.5mm case, are 12mm in ...

The Seiko 37mm 5 Series Automatic Steel Sports Watch is on sale for just $155 at Walmart, a 29% discount on its full price tag of $220. Minimalist and good looking, this steel watch is an excellent ...

The Seiko 5 Sports Collection will release two new watch models in collaboration with Pepsi, limited to 7,000 pieces each.

The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary-drinks giant. Two limited-edition watches—7,000 pieces of each—blend collector lore with fizzy ...

Perhaps my greatest source of shame is the fact that I'm a watch guy. What can I say? I like having a pretty, shiny thing on ...

They say the middle child is the forgotten child, and that is certainly true of King Seiko. Sitting between the base model Seiko range and the championed, luxury Grand Seiko offering, the brand went ...