The supermarket is about to offer a new product to customers, but the original version has mixed reviews ...

Jason’s Sourdough will launch Crumpet Thins exclusively into Morrisons from 15 July, a lighter take on the crumpets it introduced last year. Crumpet Thins promises a “golden, buttery crunch” when ...

The supermarket offerings for crumpets aren’t as varied as you find in some bread categories. Nonetheless, nearly all the big retailers have upped their game recently, adding premium “sourdough” ...

So it seems only a matter of time before someone takes aim at the crumpet. “Bubbly breakfast staple, not quite bread, not quite pancake” perhaps? It’s a working title, at least. Everyone likes a ...

Jason’s Sourdough, the UK’s number one sourdough brand, is expanding its bakery portfolio with the launch of Crumpet Thins, the latest addition to its fast-growing crumpet range, designed to bring a ...