For this year’s milestone anniversary at the Sturgis Rally, visitor count was the highest it’s been in five years. From Aug. 1 to Aug. 10, a total of 537,459 vehicles were counted at traffic ...

The Sturgis Motorcycle Museum & Hall of Fame proclaimed the 2025 Sturgis Motorcycle Rally the most successful to date. The City of Sturgis reported a 14.1% increase in vehicle traffic, while the ...

WALL, S.D. (KELO) — Hundreds of thousands of bikers are making their way to the 85th Sturgis Motorcycle Rally, but not without stopping at one of South Dakota’s famous roadside attractions. It’s known ...

According to the South Dakota Department of Revenue, around $1.4 million in tax revenue stemmed from the 2024 Sturgis Motorcycle Rally. Originally, this event was only comprised of races, which were ...

SIOUX FALLS, S.D. (KELO) — On Tuesday morning in Sturgis, local shoppers were returning to the Black Hill Rally & Gold Inc. store on Main Street in the city. “There is still traffic around,” store ...

SIOUX FALLS, S.D. (KELO) — There is more than motorcyle riding during the Sturgis Motorcycle Rally. KELOLAND’s chief photographer Kevin Kjergaard captured Rockstar Energy athlete Colby Raha break a ...

STURGIS – It’s hard to accept that “The Demon” in KISS is not immortal. The towering Gene Simmons prowled the stage for nearly a half-century, managing to beguile crowds with his wicked tongue, raspy ...

SIOUX FALLS, S.D. (KELO) – The South Dakota Highway Patrol has released a list of crashes and arrests that occurred in the span of only one day at the 85th Sturgis Motorcycle Rally, a 10-day rider ...

Amidst the roaring engines and sweltering heat of the 85th Sturgis Motorcycle Rally, one young entrepreneur is turning the tide of tourism into a wave of local impact. Thirteen-year-old Scarlet Comrie ...