The Business Journals

'It makes a difference': Super Bowl LX means big money, big business and big dreams of more to come

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Yahoo! Sports

World Cup vs Super Bowl: football rules the ratings

The euphoria of the Super Bowl paralyzes the United States, but soccer reigns worldwide. During the historic final of the Qatar 2022 World Cup, the clash between Argentina and France stopped the planet with a global audience of 1.5 billion people.

World Cup Beverage Marketing—The $10.5 Billion Shift Brands Can’t Ignore

World Cup beverage marketing is reshaping how brands reach fans, drive ROI and turn the 2026 FIFA World Cup into a $10.5 Billion global growth opportunity.

This World Cup game just out-priced the Super Bowl: ‘the most expensive game of the group stage’

Prices draw criticism, but one Miami matchup is seeing demand that rivals – and even surpasses – America’s biggest sporting event.