“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bram Woolcott, product manager at ...

Here's a rundown of AdExchanger's top 10 most popular guest columns of 2025 and why they resonated with digital ad industry ...

HOUSTON, Nov. 12, 2024 /PRNewswire/ -- Colossus Media LLC ("Colossus SSP"), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings, Inc. (NASDAQ: ...

Already Adopted by Mediatransports, SODA Enables Publishers to Maximize Revenue through AI-Modeling Optimization With SODA, Perion introduces a new standard in Supply Path Optimization. Powered by ...

Its Supply Path Optimization Technology ® (SPOT) uses machine learning, hyper-automation, bidstream compression and other traffic-shaping technologies to adapt and learn to deliver value to both ...

Even though supply path optimization is among the key trends in the modern programmatic ecosystem, ad fraud still remains an issue. This happens due to an entire range of reasons, including but not ...

NEW YORK, May 29, 2025 /PRNewswire/ -- Cadent (www.TheNewCadent.com), the predictive advertising company, today announced the availability of advanced supply category targeting within the Cadent Ad ...

PubMatic, Inc. announced its first-quarter financial results for 2025, reporting delivered revenue of $63.8 million, slightly down from $66.7 million a year earlier, but exceeding guidance in both ...

NEW YORK, Oct. 28, 2025 (GLOBE NEWSWIRE) -- OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and Attain, the most trusted and comprehensive source for live ...

NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)--Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced the launch ...