Responsible consumption plays an often-understated role in sustainability, and Dutch denim brand Kings of Indigo is setting its customers up for sustainable success with its latest denim innovation.

Crystal Denim’s latest partnership targets water usage in the farming, washing and home laundry stages of denim’s lifecycle. The Hong Kong-based denim manufacturer recently teamed with antimicrobial ...

Most of us consider jeans a wardrobe staple, so it’s worth looking to sustainable denim brands for your next pair. A great pair of jeans is worth the investment — they look effortlessly cool, can be ...

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I wore the same pair of jeans daily for three weeks to reduce my water consumption. Here’s what it was like and why everyone ...

The brand launched a DTC website on Monday.

As we’ve mentioned before, the best way to shop sustainably is to buy vintage or second hand — and that’s especially true for denim. “No amount of organic cotton or lower-impact chemical treatments on ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." As a denim editor for ELLE, I get more than my fair share of pitches and press releases about new ...