The MoonSwatch was only the beginning. At least, that’s what Swatch Group CEO Nick Hayek Jr. seems to suggest when quoted in a recent Bloomberg article. When conceiving the MoonSwatch, he also ...
With Swatch’s teaser and everything we know about the MoonSwatch, there’s little ambiguity about the direction this collaboration will take. The images on the Swatch site and social media show a ...
In March 2022, Swatch and Omega collaborated on the release of the “Reach for the Planets” Swatch x Omega Bioceramic MoonSwatch collection. It was an immediate hit – with people lined up for hours in ...
In 1962, Walter Schirra was the first astronaut to wear an Omega chronograph watch in space during the Mercury-Atlas 8 mission. The company’s watches were also worn during the first spacewalks, but ...
Another bioceramic Swatch co-production is on the loose. The Swatch Group has tapped Blancpain as the next one of its brands to get the collaboration treatment following the hugely successful Omega ...
The new AI-DADA tool lets you create a unique Swatch design using AI prompts. You can’t make a custom MoonSwatch yet—but it’s not entirely off the table. It was called Swatch x You, and it let you ...
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