Will the real Slim Shady please stand up? Eminem has taken legal action against an Australian beachwear brand called Swim Shady due to the company name being too similar to his Slim Shady alter ego.

The rapper argues the name is too similar to his Slim Shady persona and could mislead fans.

Add Yahoo as a preferred source to see more of our stories on Google. The real Slim Shady — Eminem — wants his name back, and he's suing Australian beach gear brand Swim Shady for the rights. The ...

Eminem has a few things to get off his chest. Namely the anchor known as Slim Shady, his alter ego birthed on 1999’s “The Slim Shady LP” and its cartoonish lead single, “My Name Is.” That persona ...

The rapper recently ran a faux obituary for his alter ego in a newspaper, ahead of his upcoming album release Kate Hogan was Director of Digital Specials and Features at PEOPLE. She started at PEOPLE ...

The real Slim Shady — Eminem — wants his name back, and he's suing Australian beach gear brand Swim Shady for the rights. The rapper alleges the Australian brand's name is too close to his musical ...