Be careful of the new “beauty trends” on Tik Tok. While many of them are not harmful, some can cause skin sensitivities, and most of them simply do not work. Here are a few of the most popular that do ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. ORME, the social commerce app that features Tik Tok-style videos ...

U.S. sales of Korean cosmetics, known as K-beauty, are expected to exceed $2 billion in 2025, up 37% from last year, according to a NielsenIQ report. Retailers including Ulta, Sephora, Walmart and ...

NEW YORK, Jan. 21, 2026 /PRNewswire/ -- essence Makeup, the global, cruelty-free cosmetics brand known for delivering fun-to-use, trend-forward innovation at accessible prices, announces its in-store ...

Only a handful of people in this world are synonymous with a social media app. On Facebook, it’s Mark Zuckerberg. On Twitter, it’s Elon Musk. And on TikTok, it’s 19-year-old Charli D’Amelio. Often ...

Many of the ‘beauty trends’ circulating on Tik Tok don’t work and can affect your skin, says Dr. Leslie Baumann, a Miami dermatologist Joyce Marshall MCT file photo Be careful of the new “beauty ...