"Just a regular degular shmegular girl Kenya" is the trademark statement on Polly's TikTok profile. She quickly makes it to the most popular TikTok stars in Kenya with over 150,000 followers.

Every few years, a new app redefines the way we use social media. 2020 was the year that TikTok took over. If you're a brand in the entertainment industry and not on TikTok, you're already missing ...