Pluribus is currently the most popular show on Apple TV+. This week, the CEO of Apple, Tim Cook, referenced the series on ...

Apple launched the iPhone 17 and iPhone Air, drawing superfans to stores worldwide. CEO Tim Cook visited the New York City location to engage with fans on Friday. Cook's first store visit was in 2013 ...

Apple CEO Tim Cook’s latest visit to London, on Wednesday, Dec. 11, was an opportunity to emphasize the company’s commitment to London and the U.K. Apple’s investment in the U.K. has been over $22 ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Apple CEO Tim Cook warned that tariffs will add $900 million in costs. Cooper Neill/Getty Images Apple CEO Tim Cook was peppered with seemingly nonstop tariff questions during the company’s quarterly ...

Apple’s Vision Pro launched last year as a cutting-edge technological feat, yet it’s been plagued by issues like its high price and being too heavy for some. But the Vision Pro has one very big ...