Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

When the new Apple store opened in Downtown Detroit, company CEO Tim Cook spoke with 7 News Detroit about the store and the Apple Academy the company has opened in the revitalized city.

Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI, according to Bloomberg’s Mark Gurman. The meeting came after an earnings call in ...

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Next year will bring a huge lineup of 20+ new Apple products. And the unveiling of Apple Glasses could be a key step toward Tim Cook’s “top priority” AR product finally launching. ‘Apple Glasses’ will ...

It's no secret that Apple hasn't exactly been at the forefront of the AI revolution, which is somewhat unexpected given the head start it had with Siri more than a decade ago. Since then, the company ...